Did Nike Really Gain From Tiger Woods' Scandal, as the Numbers Suggest? - CBS News
Tiger Woods Rewards Nike's Loyalty With Masters Win - WSJ
MEP315 SPORT, MEDIA AND CELEBRITY 9. CASE STUDY IV: TIGER WOODS. - ppt download
Tiger Woods Is Still a Brand Favorite
La Affaire Tiger Woods - Case Studies
PDF) Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls
Nike chairman stands by Tiger Woods: report | Reuters
Tiger Woods' mistress scandal costs shareholders of sponsors like Nike, Gatorade $12 billion - New York Daily News
Updated: Tiger Woods Social Media Case Study
Updated: Tiger Woods Social Media Case Study
Analysis of Tiger Wood Alleged Issue-Crisis Management
PDF) The Tiger Woods scandal: A cautionary tale for event studies
PDF) Economic value of celebrity endorsements: Tiger Woods' impact on sales of Nike golf balls | T. Derdenger and Kannan Srinivasan - Academia.edu
PDF) Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls
The reason why Nike should not sponsor Tiger Woods Essay
Calaméo - Tiger Woods Case Study Pdf
Tiger Woods Public Relation Campaign
PDF) The Tiger Woods scandal: A cautionary tale for event studies
Tiger Woods - Wikipedia
Woods won't have new sponsor logo on bag - The Morning Call
PDF) Shareholder Value Destruction following the Tiger Woods Scandal
Woods Apologizes and Gets Support - The New York Times
Tiger Woods, Nike, And MeToo: How A Decade Impacted The Existence Of An Iconic Partnership
DOC) By Zakaria Belal 3/09/2013 Case Study: NIKE | Zakariya Belal - Academia.edu
MEP315 SPORT, MEDIA AND CELEBRITY 9. CASE STUDY IV: TIGER WOODS. - ppt download
