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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer
Strategic Brand Management: Kapferer, Jean-Noel: 9780029170458: Amazon.com: Books
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Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
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Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by J. Noel Kapferer
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