The New Strategic Brand Management by: Jean-Noël Kapferer - 9780749465162 | RedShelf
Michaela Merk, PhD on Twitter: "Jean Noel Kapferer introducing the topic of the @Monaco #luxurysymposium on the art of creating emotions in a fast moving #global world https://t.co/twaUbNI0VO" / Twitter
Jean-Noël KAPFERER | Ph.D Kellogg, Northwestern University, USA
The New Strategic Brand Management - (new Strategic Brand Management: Creating & Sustaining Brand Equity) 5th Edition By Jean-noël Kapferer : Target
The New Luxury is Luxury For All, Suggests Jean-Noël Kapferer